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Privacy Policy

> Privacy Policy

At Brierfield, we take your privacy seriously and want you to understand our practices with respect to the handling of your personal data and how we support your rights regarding it. This privacy statement explains how we do this.

If you decide to contact us via our website, by phone or by booking a visit, you will be asked to submit limited personal data which is necessary for us provide you with further information about our homes.

If you request a brochure about our care home, we rely on your active consent in order to do so.

To provide a better service we also have access to view part of your NHS Patient Record. This data is shared with us under strict guidelines and we can only view it – we cannot alter or download it.

We will not share your information with any third parties for the purposes of direct marketing. In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data. For example, where we are involved in legal proceedings, where we are complying with legal obligations, a court order, or a governmental authority. We may also share your personal data with our investors due to contractual obligations.

Access to your personal data will be limited to individuals who have a need to know the information. We will ensure that your personal data is protected and will comply with applicable legal requirement providing adequate protection for the transfer of personal information.

We will only hold your information for as long as necessary to fulfil the purposes for which it was collected, before making the it non-identifiable or deleting it.
Data security is very important to us. We will use appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage of your personal information.

You have the right to access your personal data and ask for it to be rectified or deleted at any later time. Under the new Data Protection Act as a data subject you have the following rights:

-The right to be informed about our collection and use of personal data
-The right of access to the personal data we hold about you
-The right to rectification if any personal data we hold about you is inaccurate or incomplete
-The right to be forgotten – i.e. the right to ask us to delete any personal data we hold about you
-The right to restrict (i.e. prevent) the processing of your personal data
-The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation)
-The right to object to us using your personal data for particular purposes
-Rights in respect to automated decision making and profiling

If you have questions or concerns relating to the handling of your personal data, or other privacy questions, please contact our Data Protection Officer on
We aim to meet the highest standards when collecting and using personal data and take any complaints we receive about this very seriously. You have the right to make a complaint regarding the way we have processed your personal data with the Information Commissioner’s Office in their capacity as the statutory body which oversees data protection law – But we would like the opportunity to respond to any issues before you do this.